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Fearless and Free: How Smart Women Pivot and Relaunch Their Careers

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About Fearless And Free: How Smart Women Pivot And

Excerpt. © Reprinted by permission. All rights reserved. Fearless and Free How Smart Women Pivot-and Relaunch their Careers By Wendy Sachs AMACOMCopyright © 2017 Wendy Sachs All rights reserved. ISBN: 978-0-8144-3769-8 Contents INTRODUCTION, 1, 1 CHANGE YOUR WORDS: BOOST YOUR BRAND, 9, 2 STRIKE A POSE AND FEEL THE POWER, 29, 3 CREATE YOUR OWN SERENDIPITY, 49, 4 NETWORKING IN THE GIRLS' LOUNGE: THE POWER OF CONNECTIONS, 69, 5 FALLING FROM THE TOP: RISING WITH RESILIENCE, 87, 6 CONGRATULATIONS, YOU'RE FIRED!, 97, 7 FLIPPING OFF FAILURE, 113, 8 ITERATE. MEDITATE. REPEAT., 131, 9 MOTHERS OF REINVENTION, 147, 10 BRANDING IS NOT BRAGGING, 163, 11 GETTING BACK IN, 179, 12 WHAT'S YOUR STORY?, 201, Notes, 211, Index, 217, Free Sample from The Confidence Effect by Grace Killelea, 227, About Amacom, 252, CHAPTER 1 CHANGE YOUR WORDS Boost Your Brand "Your time is now. Work on purpose and with purpose. Never get stuck. Pursue your passions. Make bold moves. Beware the status quo. Leave a gentle footprint." — SWEETGREEN I'm standing fifty-person deep in a line snaking down the block at sweetgreen, a farm-to-table, on-the-go salad shop in the Flatiron area of New York City. The sweetgreen manifesto hangs prominently near the entrance, an inspirational beacon beckoning us into a fragrant store filled with organic kale and humanely raised, hormone-free roasted chicken. I come to sweetgreen and endure the wait not only because of the locally sourced produce, but also because of the vibe. There's something uplifting amidst the spicy sunflower seeds and baked falafel balls. The sustainability-meets-SoulCycle empowerment message resonates with me. "Our delicious and healthy food aligns with your values," reads the "Our Story" page on the sweetgreen website. Today every brand, like every comic book superhero, has an origin story — from Warby Parker eyeglasses to TOMS shoes to the quinoa I'm consuming at sweetgreen. We women each have our stories too. We need to define them, own them, and sell them. Most of us aren't walking around with a personal manifesto tattooed on our backs, so how we present ourselves to the world, not only in person but also online, has tremendous impact. We know our LinkedIn profiles and curated social feeds represent what we stand for and care about. We may be cautious or even precious about what we post, wanting to craft a certain image. But there is another piece to how we outwardly present ourselves and control our message — and it's as obvious as it is subtle. The language we use in person and in email sets a tone, and in just a few words it can convey our confidence or our insecurity. What we think may be a friendly, conversational style can inadvertently be harming us. Without realizing it, we women sometimes sabotage ourselves, our brand identity, and our professional currency with small words and phrases that qualify what we say and diminish our power before we even begin. OWN YOUR POWER: NEVER SAY SORRY "Sorry." It's a word that my dear friend and former colleague Jo Flattery, forty-three, a smart, seasoned, incredibly likable PR maven in New York City, used to use a lot. It worked for her. "It can take the tension out of the room," Jo tells me as we sit eating our sweetgreen salads. Jo has a warm, earthy vibe that is as disarming as it is honest. She is masterful at scoring major press hits but is equally astute at assuaging combustible egos. Jo's former boss would bring her to meetings with the tough clients because she is intuitively skilled at making alpha males a little softer and gentler. "I am the pony that cools down the horses. I am a Gemini and a middle child and am always looking to make the peace," Jo says smiling, dimples flashing. Jo's style is unfiltered, but not brash. After years of listening to Jo use "sorry" as a way to deflect seeming too forward, I started using it. It worked like a charm. It was a lovely social lubricant that made what I say silkier, softer — perhaps easier to digest.