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PIC is the world’s first lifestyle camera that provides unique characteristic design with the flexibility and robustness. PIC can be used without using mounting kit, so it has become possible to record any lifestyle action that people could not record previously. In general, conventional cameras need a separate mount kit, but PIC can be used by winding, bending the object or adjusting the angle of the body without holder or mounting kit. PIC can be easily stuck on any object whenever winding or bending possible.