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What it is: L'Oreal Excellence HiColor Blonde HiLights Permanent Creme haircolor gives intense blonde highlights even on dark hair without brassines. What it does: For highly-visible, intense blonde highlights even on dark hair, without brassines this breakthrough technology lifts hair 3-4 levels with no pre-lightening required. Rich, no-drip creme makes it easy for control of creative techniques. True-to-shade color that resists fading. Quick processing time of only thirty minutes. What else you need to know: Intense blonde highlights on dark hair No pre-lightening required Lifts hair 3-4 levels