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The Amplified formula is a semi-permanent hair color that lasts 30% longer than our High Voltage Classic color!This stronger and longer-lasting formula is available in many of our best selling shades. GUILT-FREE GLAMOUR! As a potent punch of cobalt hair dye, Rockabilly Blue is not for the timid! This color is a favorite of musician and Manic Panic sponsored artist Alissa White-Gluz from Arch Enemy. Bleaching hair prior to dyeing will guarantee the purest form of the color. Vibrant color results are best achieved by applying to hair that has been pre-lightened with Manic Panic Flash Lightning Bleach Kits. Cream Formula Semi-Permanent Hair Color. Vegan Formula colors and conditions hair. Manic Panic Hair Color is ready to use, do not mix with peroxide. Vegan ingredients. PPD and ammonia-free. Tested on celebrities, not animals .