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L'Oreal Paris Fade-defying + Shine Permanent Hair Color, Rich Luminous Conditioning Colorant, up to 8 Weeks Of Fade-Defying Hair Color, 70P - Dark Lilac Opal Blonde
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L'Oreal Paris Fade-defying + Shine Permanent Hair Features
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L'Oreal Paris Superior Preference hair color is our true gold standard of Color and Shine, since 1973
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Fade-defying color for up to eight weeks and shine system creates a rich, long-lasting color spectrum
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Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde, to rich brown and deep red
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Includes our color protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter
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Each Superior Preference hair color is crafted to show infinite tones and reflect, so you can find your own Superior Preference signature
About L'Oreal Paris Fade-defying + Shine Permanent Hair
L'oreal Superior Preference hair color - our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 luminous shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site.
