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UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions
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About UX Strategy: Product Strategy Techniques For
Product Description User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want. Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research. Define value propositions and validate target users through provisional personas and customer discovery techniques Explore marketplace opportunities by conducting competitive research and analysis Design experiments using rapid prototypes that are focused on the business model Conduct online user research to gain valuable insights quickly on any budget Test business ideas and validate marketing channels by running online advertising and landing page campaigns Review "If you want to learn how to build products that people want and need, this book is a must read. UX Strategy covers what to do before designing and coding--market research, validating business ideas, prototyping, user research, and more." - Steve Blank, Co-creator of the Lean Startup, father of modern entrepreneurship "Life's too short to design an amazing UX for something that nobody wants. Save your time and resources by first practicing the lean strategy techniques advocated in this book." - Ash Maurya, Author of Running Lean and creator of the Lean Canvas "Jaime Levy's UX Strategy was a landmark book in the field of UX when it came out - a must-have in anyone's library. And now as the field itself evolves and matures, it's thrilling to see her updated perspective on UX strategy in this second edition. This is the type of book that gets better and better each time you dive in, and now with updated content, there's a wealth of new material to absorb. Clear, practical, and from the heart: UX Strategy continues to deliver on its promise of guiding strategy for digital products in a modern era." - Jim Kalbach, Chief Evangelist at MURAL and author of< Mapping Experiences and The Jobs To Be Done Playbook "No microinteraction is going to save your product from a bad UX strategy. Read Jaime's book so that you're first designing the right thing, then worry about designing it right." - Dan Saffer, author of Microinteractions and Designing for Interaction "Jaime Levy's view on the strategic role of product design helped us to transform the curriculum within our design department. My students love her book because she teaches them in her unique punk rock way how they can make a big impact as creatives." - Professor Reto Wettach, University of Applied Sciences Potsdam, Service Designer and Design Strategy Consultant About the Author Jaime Levy is a product strategist, author, professor, and public speaker based in Los Angeles and Berlin. Her consultancy helps business leaders and internal teams transform their product visions into innovative digital solutions that customers want. Jaime offers in-house training, conducts public/private workshops, and speaks at design and innovation conferences worldwide. For more than 30 years, Jaime has been a pioneer in the creation of game-changing digital products and services. She has worked for Fortune 500 companies and award-winning agencies, leading the UX on projects in the entertainment, healthcare, finance, and technology sectors. Jaime has taught product design and strategy courses and lectured at universities including the University of Southern California, New York University, Claremont Graduate University, Royal College of Art, University of Applied Sciences
