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Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
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About Product-Led SEO: The Why Behind Building Your
Product Description Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it’s not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic. Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table. Review "Eli is the master of SEO. His ideas have changed the game for the companies I've started and invested in. If you want to understand how to power growth with SEO, you need to learn from Eli." --Justin Kan, entrepreneur and investor "Bravo! Thank you so much for sharing with us your hard-won knowledge about how to drive long-term and scalable SEO results. This book is what all marketers responsible for digital growth need to understand in order to clearly communicate the 'whys,' not just the 'hows,' behind the SEO strategies to drive leadership buy-in." --Christi Olson, Director of Search, Microsoft "Eli's fresh approach to SEO helps demystify the black box of organic search. This book is a must-read for anyone who wants to learn how to leverage this channel for growth." --Monica Ohara, CMO, WordPress.com "One of the essential factors to achieving enduring market leadership is a winning, scalable distribution strategy. This book teaches entrepreneurs and marketers how to turn product-led SEO into a powerful growth engine that can build multi-billion dollar businesses." --Chris Yeh, co-author of Blitzscaling "A smart, useful guide to integrated and effective search optimization. Recommended!" --Jay Baer, author of Youtility "SEO is so much more complex than just focusing on keywords and has evolved significantly over the years. This book sets the stage for how to really manage SEO." --Luc Levesque, Vice President of Growth, Shopify "Eli brings to the table a vast knowledge of SEO. He was able to consistently increase, year over year, SurveyMonkey's percentage of traffic from organic search. He approaches SEO holistically, in a way that works very interactively with the product and engineering team to deliver these gains with a strong consumer experience. Extremely confident this book will be a wealth of knowledge for readers." --Selina Tobaccowala, Co-Founder, Evite, Gixo "Almost all companies create content, but if people can't find it, what's the point? Content findability is perhaps the most important part of the content-marketing process. If you read this book, getting found will never be a problem." --Joe Pulizzi, four-time bestselling author, including Content Inc. and Epic Content Marketing "In this book, Eli gives you a different view of how search engines work, what pages they want to rank, and why they work the way they do. It gives you a unique perspective of how to do SEO from many of the other books on the market." --Barry Schwartz, editor, Search Engine Roundtable and Search Engine Land "In Product-Led SEO, industry thought leader Eli Schwartz teaches a methodology he has honed and proved 'optimizing' brands you know, iconic to upstart. In these pages, you'll learn to more clearly communicate SEO strategy to gain buy-in and align your boss, internal teams, and stakeholders." --Marty Weintraub, Founder, Aimclear Integrated Marketing Agency "Eli Schwartz has mastered the art of innovative marketing as both an international leading speaker and n
