Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company

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Review "Apple Confidential 2.0 is by far one of the best books I have read on the subject." -- bityard, February 2004 "For the geekiest among us, who worship at The Altar of Macintosh ... this could be our Bible" -- Alaskan Apple Users Group, March 2004 "If you're a member of the Mac faithful or just moderately interested in [Apple], you simply must buy this book." -- MacDevCenter.com, April 27, 2004 "Linzmayer is an excellent writer ... his easy-to-read style will keep you turning the pages." -- About This Particular Macintosh, June 2004 "Linzmayer's entertaining and irreverent sense of humor makes it a real treat for anybody even remotely interested in the Mac." -- macteens.com, March 2004 "[a] book that every Apple enthusiast would enjoy reading" -- Northern Vermont Macintosh User Group, February 2004 "a cracking read ... not just for Mac aficionados" -- Herald Sun, June 9, 2004 "a frank and honest portrayal of the company and its cast of characters over the past 3 decades." -- Technology & Society, March 2004 "a must have purchase for the obsessive Apple fan" -- MacGuide, February 2004 "an enthralling read." -- PC Pro, May 2004 Product Description Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar. About the Author Owen W. Linzmayer is a San Francisco-based freelance writer who has been covering Apple since 1980. He has written four other Macintosh books including The Mac Bathroom Reader (Sybex). Owen's website is available at http://www.owenink.com/confidential.html.