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Ben & Jerry's: The Inside Scoop: How Two Real Guys
Ben & Jerry's: The Inside Scoop: How Two Real Guys
Ben & Jerry's: The Inside Scoop: How Two Real Guys

Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

Product ID : 11287939
4.3 out of 5 stars


Galleon Product ID 11287939
UPC / ISBN 0517883708
Shipping Weight 0.87 lbs
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Binding: Paperback
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Model
Manufacturer Currency
Shipping Dimension 9.02 x 6.1 x 0.79 inches
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Author Fred Lager
Color White
Edition Reprint
Number Of Pages 276
Package Quantity 1
Publication Date 1995-05-16
Release Date 1995-05-16
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Ben & Jerry's: The Inside Scoop: How Two Real Guys Features

  • ISBN13: 9780517883709

  • Condition: New

  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!


About Ben & Jerry's: The Inside Scoop: How Two Real Guys

Product Description "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."-- New York Times Book Review.A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire. From the Inside Flap EO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."-- New York Times Book Review. From the Back Cover The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review. About the Author Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry's board of directors. He lives in Williston, Vermont.