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World War 3.0 : Microsoft and Its Enemies
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About World War 3.0 : Microsoft And Its Enemies
Product Description The Internet Revolution, like all great industrial changes, has made the world's elephantine media companies tremble that their competitors-whether small and nimble mice or fellow elephants-will get to new terrain first and seize its commanding heights. In a climate in which fear and insecurity are considered healthy emotions, corporate violence becomes commonplace. In the blink of an eye-or the time it has taken slogans such as "The Internet changes everything" to go from hyperbole to banality-"creative destruction" has wracked the global economy on an epic scale. No one has been more powerful or felt more fear or reacted more violently than Bill Gates and Microsoft. Afraid that any number of competitors might outflank them-whether Netscape or Sony or AOL Time Warner or Sun or AT&T or Linux-based companies that champion the open-source movement or some college student hacking in his dorm room-Microsoft has waged holy war on all foes, leveraging its imposing strengths. In World War 3.0, Ken Auletta chronicles this fierce conflict from the vantage of its most important theater of operations: the devastating second front opened up against Bill Gates's empire by the United States government. The book's narrative spine is United States v. Microsoft, the government's massive civil suit against Microsoft for allegedly stifling competition and innovation on a broad scale. With his superb writerly gifts and extraordinary access to all the principal parties, Ken Auletta crafts this landmark confrontation into a tight, character- and incident-filled courtroom drama featuring the best legal minds of our time, including David Boies and Judge Richard Posner. And with the wisdom gleaned from covering the converging media, software, and communications industries for The New Yorker for the better part of a decade, Auletta uses this pivotal battle to shape a magisterial reckoning with the larger war and the agendas, personalities, and prospects of its many combatants. From Library Journal Auletta, communications columnist for The New Yorker, recounts the real trial of the century, which he covered from the beginning. Copyright 2000 Reed Business Information, Inc. Review "It is hard to imagine a more absorbing account of Microsoft's marathon battle with the U.S. government and its legions of tenacious rivals. In prose that is at once deft, lucid, and knowing, Ken Auletta unravels the mysteries of antitrust law, as well as the arcana of computers and the Internet, with magisterial ease. Who else could have packed so much information between two covers and yet made the narrative so fluent and compelling? Best of all, the book is liberally sprinkled with memorable portraits of the protagonists, ranging from the amazingly shrewd David Boies to the doughty Judge Thomas Penfield Jackson. And the portrait of Bill Gates-brilliant and visionary, but also mercurial, immature, and ultimately self-destructive-takes on a tragic aura that no reader will forget. This book is a gripping courtroom drama, an elegy for Microsoft's warrior culture, and mandatory reading for anyone interested in the future of the Information Age." -Ron Chernow, author of Titan: The Life of John D. Rockefeller, Sr. "With assurance and skill, Ken Auletta weaves complex economic, legal, and technological ideas into a most compelling story. As in all fine courtroom dramas, the book's hallmark is its vivid delineation of the character of the protagonists. To transform a complex antitrust case into such a gripping narrative is an impressive accomplishment." -Richard C. Levin, Beinecke Professor of Economics and president, Yale University "This is Ken Auletta's best book. It works on several levels. First, it's a dramatic page-turner. Second, it's the definitive but plain-English treatment of an issue that is as important as it is complicated: the historic Microsoft trial, the struggle among corporate giants to control the new economy, and the question of
