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You Don't Own Me: How Mattel V. MGA Entertainment Exposed Barbie's Dark Side
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About You Don't Own Me: How Mattel V. MGA Entertainment
Product Description The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas. When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing decade-long court battle. This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant, anti-establishment rival―the only doll to come close to outselling her. In an era when workers may be asked to sign contracts granting their employers the rights to and income resulting from their ideas―whether conceived during work hours or on their own time―Lobel’s deeply researched story is a riveting and thought-provoking contribution to the contentious debate over creativity and intellectual property. Review "Lobel's brisk and engaging book chronicles the decade long copyright clashbetween Mattel and upstart MGA...that was nearly obliterated by Mattel'sscorched-earth legal offensive. Journalists tend to overuse words like "war"when writing about lawsuits. But if ever there were an example of a civildispute meriting military metaphors, it is Mattel vs. MGA." -- The Wall Street Journal "The toy industry can be a cutthroat business, as Lobel ( Talent Wants to Be Free) conclusively shows in this impressive account of the 10-year court battle waged between Mattel (maker of Barbie) and MGA Entertainment...a thoroughly researched book that explains the legalese of patent, property, and copyright law in layman's terms while providing an entertaining narrative." - Publisher's Weekly " In her crisp narrative,the author pauses to ponder Mattel's notorious litigiousness and Barbie's iconic history, which is illuminating and contains some eyebrow-raising factoids...The epic trial between these two toy titans spanned a decade and became a dizzying, ego-driven melodrama. An aggressively researched toy story on the "doll-eat-doll world of litigation over inspiration." - Kirkus " An outstanding business book." -- Booklist, starred review "This book is a courtroom drama, a corporate expose, and a case study of cutthroat creativity. Orly Lobel deftly explains why ownership of ideas should belong to people, not companies." --Adam Grant, New York Times best-selling author of Option B with Sheryl Sandberg "A thrilling page turner. Orly Lobel has delivered the impossible: A fast-moving, fun book about marketing, litigation and the culture we create." --Seth Godin, best-selling Author of Linchpin "Fantastic and unbelievable great book!" - Traders Nation "Lobel's gripping You Don't Own Me has all the ingredients of a great story: an upstart hero, an underdog that takes on a powerful top dog, and a string of unpredictable twists and turns that reveal how corporations and the courts determine who owns creative ideas. This is an important and insightful book that's sure to inspire a heated debate." -- Adam Alter, best-selling author of Irresistible "A thrill ride through backstabbing competition, business strategies, and the marketing of the American icon Barbie. Who knew intellectual property law could be such a page turner? An amazing story and a great read." -- Jonah Berger, Wharton Professor and bestselling author of Contagious "Elle Woods (Legally Blonde) would eat this story up!" --Hello Giggles "You Won't Want to Miss this Book" --Yahoo!LifeStyle "Gripping...the crafting of a good murder mystery...Profesor Lobel sets this all up brilliantly and meticulously...couldn
