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The War for China's Wallet: Profiting from New World Order
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About The War For China's Wallet: Profiting From New
With Chinese-led initiatives such as One Belt One Road (OBOR) and the Asian Infrastructure Investment Bank (AIIB) combined with uncertainty due to US shifts in policy and apparent commitments over the past decade, the stakes are high for companies looking to profit from the world’s newest superpower. Post-financial crisis, China has emerged as the largest, or second largest, trading partner for most countries. It has become the second largest market for Fortune 500 companies such as Starbucks, Apple, and Nike and continually drives growth for Hollywood and commodity products. Yet the profits come at a price for countries and companies alike: adhere to the political goals of Beijing or face severe economic punishment and/or outright banishment. Using primary research from interviews with hundreds of business executives and government officials, The War for China's Wallet discusses how to profit from not only China's outbound economic plans but also China’s shifting consumer base that is growing increasingly nationalistic. The countries and companies that get it right – and get it right fast- will win the war for China’s wallet, and those who do not will lose out on the world's current largest growth engine.
