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The Business of Botanicals: Exploring the Healing Promise of Plant Medicines in a Global Industry
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About The Business Of Botanicals: Exploring The Healing
Product Description From tulsi to turmeric, echinacea to elderberry, medicinal herbs are big business―but do they deliver on their healing promise―to those who consume them, those who provide them, and the natural world? “An eye-opener. . . . [Armbrecht] challenges ideas of what medicine can be, and how business practices can corrupt, and expand, our notions of plant-based healing.”―The Boston Globe "So deeply honest, sincere, heartful, questioning, and brilliant. . . . [The Business of Botanicals] is an amazing book, that plunges in, and takes a deepening look at those places where people don’t often venture."―Rosemary Gladstar, author of Rosemary Gladstar's Medicinal Herbs "For those who loved Braiding Sweetgrass, this book is a perfect opportunity to go deeper into understanding the complex and co-evolutionary journey of plants and people." ―Angela McElwee, former president and CEO of Gaia Herbs Using herbal medicines to heal the body is an ancient practice, but in the twenty-first century, it is also a worldwide industry. Yet most consumers know very little about where those herbs come from and how they are processed into the many products that fill store shelves. In The Business of Botanicals, author Ann Armbrecht follows their journey from seed to shelf, revealing the inner workings of a complicated industry, and raises questions about the ethical and ecological issues of mass production of medicines derived from these healing plants, many of which are imperiled in the wild. This is the first book to explore the interconnected web of the global herb industry and its many stakeholders, and is an invaluable resource for conscious consumers who want to better understand the social and environmental impacts of the products they buy. "Armbrecht masterfully manages the challenges and complexity of her source material . . . [She] is a spirited storyteller . . . [and] presents all this with the skill of an anthropologist and the heart of an herbalist."―Journal of the American Herbalists Guild Review “In The Business of Botanicals, Ann Armbrecht brings readers along on a wholly engaging exploration of her questions and hard learnings about whether the healing power of plants can truly make it into the factory-sealed supplement bottles on our grocery shelves. Weaving her personal experiences with careful research about the history of medicinal herbs, Armbrecht explores the booming herbal supplements trade with courage and vulnerability; the journey from wild plant to industrial herb proves to be fraught and perilous. It’s a valuable read and a good read, a rare find in this age of information. Armbrecht is clearly a person and writer who thinks and cares deeply, and she invites her readers to do the same, which is truly a gift.”―Kate Williams, CEO of 1% for the Planet “In The Business of Botanicals, Ann Armbrecht establishes herself as gifted storyteller, weaving the practical aspects of the global botanical industry with the lesser explored and more nuanced threads that make up the tapestry of sourcing, producing, and selling herbal products. From Ann’s far-flung travels, the reader gains a rare vantage point of the inner workings of the global herb trade, as she explores the people and places that make the products lining our medicine cabinets possible. The result is a riveting journey, one that tackles hard questions not explored by most: How do we reconcile the roots of colonialism present in the modern herb trade with the benefits we seek to impart through our products? What must businesses do to protect the health of the people and planet supporting our supply chains, placing their needs equal to shareholder return? For those who loved Braiding Sweetgrass, this book is a perfect opportunity to go deeper into understanding the complex and co-evolutionary journey of plants and people in creating the herbal products we love.”―Angela McElwee, president and CEO of Gaia Herbs “The Business of Botanicals is a
