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Future Luxe: What's Ahead for the Business of Luxury
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About Future Luxe: What's Ahead For The Business Of Luxury
Product Description In Future Luxe: What’s Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women’s spending power around the world will fuel continued growth in the industry―but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won’t cut it―brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success. Review “A timely exploration of luxury post-pandemic, valuable reading for anyone in the business.” ― Suzy Menkes, Editor, Vogue International “Erwan Rambourg's predictions are a fascinating and inspiring take on how this ancient industry will, like a phoenix, rise again and be relevant for the next generation.“ ― Alessandro Bogliolo, chief executive officer, Tiffany & Co. “Erwan draws on his expertise, supported by the insights of leading industry experts, to help us envision a different future for the luxury industry. Future Luxe is a must read for anyone thinking through the fundamentals of luxury in the 21st Century.” ― Burak Cakmak, Parsons School of Design Dean of Fashion "Erwan Rambourg has done it again. In this work he explodes some common misapprehensions about the luxury industry: retail is not dead, the future will continue to be female, and the Eastern consumer has not run out of steam. There is no other observer of the luxury industry whose insights are more useful and accurate.” ― Robert Dunphy, Senior portfolio manager, Invesco "Future Luxe is a hopeful, optimistic and welcome treatise on the enduring power of luxury. As a highly sought after sector expert and fellow researcher, Erwan Rambourg smartly looks past distress to desire, with smart predictions for the industry to show that he understands the mindset that creates luxury’s timeless value." ― John Gerzema, CEO, The Harris Poll and New York Times Bestselling Author "Erwan Rambourg's long awaited new book on the future of luxury comes at a time when the worlds of retail and luxury are going through unprecedented changes. His insights about the effects that Covid-19 will have, his predictions about the luxury sector in China and his knowledge of the retail and luxury industries are second to none. A must read!” ― Ashley Galina Dudarenok, China marketing expert, LinkedIn Top Voice, three-times best-selling author, and founder of ChoZan and Alarice “Erwan Rambourg points amazingly well to the new ideals that luxury will embody: inclusivity; a level of care for people and the planet that is both aspirational and essential; and a commitment to quality through sustainability and circularity.” ― Guillaume Le Cunff, CEO, Nestlé Nespresso S.A. "As an independent company, we always look for ways to benchmark our strategies and results, to check our convictions against others, and simply to broaden our horizons. The insight provided by Erwan’s analyses is invaluable!”― Jean Cassegrain, Longchamp CEO “Tapping into his deep knowledge, extensive experience and vast network of industry leaders, Erwan Rambourg’s Future Luxe provides an insightful roadmap to navigating the glob
