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Luxury Online: Styles, Systems, Strategies
Product ID : 25987970
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25987970
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About Luxury Online: Styles, Systems, Strategies
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
