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Service Design: From Insight to Implementation

Product ID : 20236027


Galleon Product ID 20236027
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About Service Design: From Insight To Implementation

Product Description Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesses, and society. Review For anyone making the journey into the world of service design, this book, informed by its authors' hard-won knowledge and field experience, should be your first stop. --Jesse James Garrett, author of The Elements of User Experience This book is a great introduction to service design by people who shaped this approach from its early years on. It explains many established tools and methods with encouraging real-life cases. The authors succeed in generating a mix of inspiring hands-on examples that motivates the reader to instantly try some of the methods, while its content is based on well-researched scholarly literature. --Marc Stickdorn, editor and co-author of This Is Service Design Thinking An easy-to-read introduction to service design, with great examples from one of the world's leading service design agencies. A 'must read' for anyone who wants to become familiar with service design in theory, methods, and practice! --Prof. Birgit Mager, President, Service Design Network gGmbH This book is a great introduction to service design by people who shaped this approach from its early years on. It explains many established tools and methods with encouraging real-life cases. The authors succeed in generating a mix of inspiring hands-on examples that motivates the reader to instantly try some of the methods, while its content is based on well-researched scholarly literature. --Marc Stickdorn, editor and co-author of This Is Service Design Thinking An easy-to-read introduction to service design, with great examples from one of the world's leading service design agencies. A 'must read' for anyone who wants to become familiar with service design in theory, methods, and practice! --Prof. Birgit Mager, President, Service Design Network gGmbH About the Author The book is a collaboration between Andy Polaine and live|work founders, Ben Reason and Lavrans Løvlie. live|work are regarded as one of pioneers of Service Design as a discipline and one of the leading agencies working in service design and innovation. Their work and writing has been featured in numerous publications and books. Andy Polaine has many years' experience as an interaction designer and lecturer and now researches and teaches Service Design in Switzerland. He has also worked as a design journalist for over a decade.