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The Boutique: How To Start, Scale, And Sell A Professional Services Firm
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About The Boutique: How To Start, Scale, And Sell A
Review Very well written and informative. The Boutique by Greg Alexander is a fascinating book that teaches how to start, scale and sell your expertise. A boutique is a business that sells its professional services and has less than 250 employees. Interestingly, it is harder to sell a service than it is a product. The author skillfully organized this book into sections that allow him to zero in on the point he is delivering. He asks meaningful questions that make you face the "why" into what you are doing. I found this book informative and interesting. Product Description What is a boutique? A boutique is a professional services firm past the start-up stage but prescale. Examples can be found in consulting, marketing and advertising, operations, banking, investment and wealth management, insurance, IT and tech industry, cyber security, financial, architecture, leadership and executive development, and coaching services etc. It's basically anyone who sells their expertise. There are 1,465,900 boutiques in the market today. This book is for them. It is about what firms at scale do. It is about what boutiques need to do to scale. And this knowledge gap between those at scale, and those not at scale, makes all the difference. There is about two trillion dollars spent per year on professional services industry. Those at scale capture most of it. If you want a bigger piece of the pie, you must grow to scale. The BOUTIQUE tackles all the major sticking points for firms at all stages of the business lifecycle. Providing the owner and entrepreneur with a framework to successfully grow, scale and exit from proven practices. We are in the golden era of boutiques. The business models of your clients are being disrupted by things like social media and digital marketing. This makes it virtually impossible for them to have all the required infrastructure and expertise in-house. They are looking for external expertise to build effective training processes for growth, planning, strategy, and productivity. They have big budgets to spend. Clients are buying from boutiques in record numbers. The sun is shining. Time to make hay. From the Author Get This Book For Your Team Share the learnings from this book with your team. It's a great way to inspire new thinking and help create alignment around new ways of thinking. You can also have your key leaders join the Collective 54 mastermind community From the Back Cover PRAISE FOR THE BOUTIQUE “One of the most difficult phases in the growth of a nascent professional services firm is beginning to scale. This book provides a practical, focused how-to guide on scaling a professional services firm. It will change how our seventy thousand experts, and a thousand firms, think about scaling their businesses.” ―ROB BIEDERMAN, Co-Founder and Co-CEO, Catalant “I led a professional services firm that had scaled to $20 billion in revenue operating in seventy countries. Greg Alexander’s important new book will help those who want to scale a services business. If you have the ambition, fortitude, and courage to go on a journey of a lifetime, this book is for you.” ―MIKE LAWRIE, CEO, Lawrie Group; Former Chairman and CEO, DXT Technology “I co-founded Mainspring, scaled it to 350 employees, took it public, and sold it to IBM. This engaging, hands-on book is the guide you need to scale and sell your firm. “ ―JOE GAGNON, Founder and CEO, Performance Tea “Greg is a world-class visionary in our industry, constantly innovating new ways to create wealth for owners of boutiques, helping them punch far above their weight class.” ―ADAM PRAGER, Senior Client Partner, Co-Leader, Professional Services Sector, Korn Ferry About the Author GREG ALEXANDER is the founder of Collective 54, the first mastermind community for boutique professional services firms. Collective 54 helps founders, partners and leaders with and ownership stake in their firm grow, scale and sell bigger and faster. He is also Chief Investment Officer
