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The truth is that Unicorn Snot started as a joke. We came up with the name and just thought it was so funny that we had to do something with it but we didn’t know what. We would talk to all of our friends about it and the more we played with the idea, the more we realized that if Unicorn Snot was a real thing, it wouldn’t be gross. It would be beautiful. And magical. But our real “aha moment” came when it dawned on us that, if Unicorn Snot was real - like really real - you’d want to rub it all over yourself. Suddenly it wasn’t a joke anymore.