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Deviate: The Science of Seeing Differently
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About Deviate: The Science Of Seeing Differently
Product Description Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate. Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world. With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery. Review " Deviate is an entertaining read that raises fascinating questions about how we perceive the world. Aside from being an accomplished scientist, Lotto is a talented writer who uses illustrative examples and visual experiments to dazzle and to teach."― The Washington Post "Provocative...a radical philosophy of perception...balanced by many astute observations."― Nature "Beau Lotto's Deviate is the beginning of a conversation-with yourself. Based on my years working at Pixar and with Tibetan Buddhist meditation masters, Beau is on exactly the right track for using neuroscience to understand the mechanisms that keep us stuck and the power of paying attention to the mind. And he does it with an infectious enthusiasm that cannot help but draw the reader into this engaging material."― Lawrence Levy, former CFO of Pixar Animation Studiosand author of To Pixar and Beyond "Lotto, a brilliant neuroscientist, explains why our perceptual hardwiring makes it difficult for us to live with uncertainty...His insights help us understand the mindset and talents-like asking great questions-that can help people live in the future as opposed to the past. Deviate shows us how to reengineer our brains and prepare ourselves to lead and innovate in our organizations and lives."― Linda Hill, Professor of Business Administration atHarvard Business School and author of Becoming a Manager "Deviate is a more accessible, fun, interactive version of Kahneman's Thinking, Fast and Slow-involving the reader in building an active understanding of the value of relying on perception as well as reason, and doing so in enjoyable ways. Beau Lotto is a powerful storyteller who bridges peer-reviewed science and the creative arts in rare ways to offer actionable insights."― David Rowan, Editor-in-Chief Wired (UK edition) "[A] sprightly look into the nature of things.... Among Lotto's most valuable contributions to our lay understanding of perception and thinking is his formulation of perception as an 'ecology,' meaning 'the relation of things to the things around them, and how they influence each other....' Lotto's provocative investigation into the mysterious workings of the mind will make readers just that much smarter."― Kirkus Reviews "Beau Lotto is one of the most creative scientists I know, and his passion for introducing neuroscience to the public ranks him among those rare communicators like Carl Sagan whose ideas can change peoples' thinking. At a time when many neuroscientists are pursuing the mindless goal of mapping all the connections in the human brain, Beau is right on target in his conviction that science advances by doubting the conventional wisdom and asking simple questions in a novel way."― Dale Purves, Professor Emeritus at the Duke Institutefor Brain Sciences and member of the National Academy of
