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Product Description Wella Colorcharm Activating Lotion is formulated specifically for Wella colorcharm Demi-Permanent hair color. Provides proper level of activation for EFFECTIVE COLOR deposit without lift.Use with permanent lines, lighteners(developers) & demi-permanentCREAMY CONSISTENCY when mixed with powder lightenerHelps ensure optimum hair protectionStore in a cool location About Wella Color Charm Wella Colorcharm® provides vibrant colors as creative as you are. From permanent to creative hair color, we believe that you are empowered to have control of your beauty.