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Think of this as whitening toothpaste, but for your eyes. The whiter the whites of your eyes look, the bigger and brighter your eyes look. You'll instantly appear more awake and alert. The addition of the shimmery powder further creates a starry-eyed effect. It can also be used for emphasizing the arch of your brow. The soft sponge tip helps the extra-fine shimmery powder adhere perfectly to your skin, and brings light and radiance to your eye area. The creamy pencil glides seamlessly along the waterline without irritation or discomfort and stays on throughout the day with minimal touch-ups.