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The semi-permanent formula with Ultra Bright pigments gives you electrifying, bright & colourful shades. The Result: For very intense, bright colour apply to pre-lightened hair. For a more subtle colour, apply to natural or dyed hair. Schwarzkopf Selection Guide 1 Washes out in 6-8 washes The colour result will depend on your natural hair colour. The colour result on lightened or highlighted hair may last longer than 6-8 washes. And for styling with attitude ... . - Full of vivid shine - For electrifying, bright, extra vibrant semi-permanent colour - Professional quality color