Vip's Prestige Permanent Hair Colour Remover - System for Removing Permanent Hair Color

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About Vip's Prestige Permanent Hair Colour Remover

The product is a system for complete colour removal for hair dyed with permanent oxidizing hair colour. An advanced formula containing special formula, allows complete colour removal from hair, dyed with permanent hair colour, while preserving the natural pigments of the hair. How does Prestige Color OFF work With oxidizing hair colour the colour is formed by a number of tiny molecules, which bond with one another under the effect of the oxidizer and form giant colour molecules, which form the desired colour. This reaction called oxidation takes place inside the hair and once it finishes, colour molecules become too big and are trapped between the keratin tiles of the hair. That is why such colours are called permanent. This decoloring product is completely different both in its action mechanism and in the results from the well known decoloration products such as bleach powder, lightening emulsions, gels and oil. The above listed products have an oxidizing effect and oxidize colour and destroy them, thus removing the colour. Unfortunately, such products together with the process of oxidizing destroy the hair and to a different degree irritate the scalp, while the colour removal is not always complete. Unlike those products, Prestige Color OFF does not have an oxidizing effect. It has a reducing effect and contains activated reducing molecules. They destroy the big colour molecules and reduce them to smaller ones and as a result they can no longer remain between keratin tiles and can be easily washed.