How to Do Media and Cultural Studies

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About How To Do Media And Cultural Studies

Product Description The Second Edition of this student favorite takes readers step-by-step through the theories, processes and methods of each stage of research, from how to create a research question, design the project and write it up. It enables students to have a clear sense of how their own work relates to broader scholarship and inspires understanding of why studying the media matters. Now 20% bigger, new features include: Brand new chapters on the how and why of researching media and culture All new case studies spotlighting the international media landscape Online readings showing you how methods get used in real research Essential new material on ethnography, digital content analysis, online surveys and researching blogs Review Extensive, well-structured, and eloquently written, the second edition of Jane Stokes′ How to Do Media and Cultural Studies is an indispensable introduction to the theories, practices, and methods of media and cultural analysis. Students wanting to attain an understanding of how to present their work and how they might come to know and do media and cultural studies must read this book. John ArmitageProfessor of Media, Northumbria University This no nonsense, up-to-the-moment text cuts-to the-chase about how to conduct a research study. Jane Stokes effortlessly and expertly takes the reader by the hand and walks them through the principles, methods and practices of executing ′good′ media and cultural studies. If any book can relieve anxieties about actually doing research this is it. Accessible, informed, incredibly useful.Professor Simon CottleSchool of Journalism, Media and Cultural Studies, Cardiff University This is the best book available for students facing up to the challenge of writing a dissertation about media and communication. Jane Stokes introduces a wide range of methods for researching audiences, industries and texts, and guides the student through detailed discussion of well-chosen case studies and examples.Graham MeikleUniversity of Stirling About the Author Jane’s interest in the media can be traced back to her days working on the student television station while studying English Literature at Sussex University. She has an MA in Film and Television Studies from the University of Westminster where Jane began teaching Media Studies in 1984. She moved to Los Angeles in 1989 to study for a PhD in Communication Theory and Research at the Annenberg School of Communication, USC. Jane has made research methods a teaching specialism, blending American and European approaches to communication, media and cultural studies. Jane has taught at the University of Kent at Canterbury, London South Bank University and London Metropolitan University; she is currently Senior Lecturer in Media Studies at the University of East London.