The Haier Way: The Making of a Chinese Business Leader and a Global Brand

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About The Haier Way: The Making Of A Chinese Business

Product Description With over 30,000 employees worldwide and products that range from refrigerators to cell phones, Haier is the largest consumer electronics manufacturer in China. This book traces this giant's path to success, from its early bleak years when the company director had to beg from the neighboring village head for money to pay bonuses to his employees to its achievement of placing sixth on Forbes Global's worldwide household appliance manufacturer in 2001. Much emphasis is given to Zhang Ruimin, Haier's chairman and CEO, for his pivotal role in the company's success. Explained is how Haier excelled where many other Chinese companies did not: a commitment to quality, service, and technology innovation, in addition to a global vision and a management style that is a blend of Jack Welch and Confucius. Review "China thinks it can become an export powerhouse; Haier leads the way." -- --The Wall Street Journal "Haier is very successful in the U.S. market ... a leading company among the Chinese multinationals." -- --Philip Kotler, Professor of Marketing, Northwestern University "The ambitious Haier leads an international brand push by mainland multinationals." -- -- Forbes About the Author Jeannie Jinsheng Yi earned her Ph.D. degree from Washington University. An author of several books in both English and Chinese, she has been working on the Wall Street since 1992 as a senior Asian business executive and consultant. Shawn Xian Ye holds an MBA degree from the University of Baltimore. A translator, editor and educator, he has translated and edited over dozen books and taught English and business at universities and colleges in both China and the U.S.