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Building Digital Products (2nd Edition): The Ultimate Handbook for Product Managers
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About Building Digital Products (2nd Edition): The
Review "Nicely done! Covers a lot of aspects of building digital products."Adeel Raza(CTO @ Minder, CEO @ MailMunch)"Great book with actionable advice on building and shipping products."Rob Williger"Great resource for any product manager. Whether you're new to the job, or brushing up on best practices, this book has it all. A quick read packed with real world examples, just the way I like it!"Megan Pallai Product Description **2nd Edition**Building Digital Products has been completely refreshed with new stories, new lessons/activities, and more! Building Digital Products is designed for the new Product Manager who feels in way over their head, the experienced Product Manager looking to step up his or her game, and the expert Product Manager who understands that there is always more to learn.Building Digital Products maps the full development cycle from problem identification to selling your solution to understanding the right data to track. Additionally, the book includes supplemental sections on the top 100 tools for the Product Owner, an "Agile Urban Dictionary", and a case study on a real digital product build.Step out of your comfort zone and into the world of the Product Manager with Building Digital Products. About the Author Alex wrote Building Digital Products to help new and existing Product Managers level up in their careers. He is also the author of Disrupting Yourself, aiming to help others by sharing the tips and tricks that have helped him to consistently level up throughout his career. Alex is the author of a technology blog on Medium that has over 1 million annual readers. Currently, Alex works for Kin Insurance as Director of Product. Previously he worked for ICX Media as the Chief Product Officer and Bullseye as a Founding Advisor. ICX Media helps Media Companies, Brands, and Agencies leverage Data Inspired Storytelling. Bullseye helps level the playing field for College Admissions.Before ICX Media, Alex spent close to 2 years as a Director of Product at Upside Travel, a technology startup that has reinvented booking business travel for companies with less than 500 employees. Previous to Upside Travel, Alex worked for Vistaprint Digital for 4 years, largely in Product Management, managing the Identity Family of Products, totaling more than $50MM in revenue.Alex is passionate about creating and scaling powerful web and mobile products that make a significant impact in millions of people's lives around the world. Alex deeply enjoys building and managing the product and development teams that help achieve that goal.
