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Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know
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About Handbook On The Psychology Of Pricing: 100+ Effects
Review Best 5 Books on Pricing ―Journal "Consumer Neuroscience in Business", issue June 2019, p. 21 Best New Product Pricing Books To Read In 2020 (ranked 2nd) ―Bookauthority.org Best Product Pricing Books of All Time (ranked 5th) ―Bookauthority.org "Dr. Markus Husemann-Kopetzky has written a book that will be ofimmense, practical help to everyone involved in selling or pricesetting. The Handbook on the Psychology of Pricing clearly presents over one-hundred psychological pricing effects backed by solid research.This book is an absolute must-read for any business owner or marketer."Brian TracyBest-Selling Author"The Psychology of Selling" "The Handbook on the Psychology of Pricing is a masterpiece. I loved how, after each of the effects written about, Markus includes an action statement for marketers that basically says, 'here's how to use this.'"Phil McGeeDecision Breakers, PresidentHost of Shoppernomics Podcast "The author packed decades of research into a readable, comprehensive manual on pricing psychology. This book is an absolute must-read for every manager interested in exciting customers, driving growth, and increasing profits." Christian GasplmayrDirector Sales and Consumer Interaction Transformation Swarovski "This book is packed with intriguing, powerful insights that will expand your perspective on pricing. A must-read for all managers who have to make profitable pricing decisions." Dr. André Hintsches Head of International Pricing, Used Cars Volkswagen Financial Services "The Handbook on the Psychology of Pricing is at its best in consolidating 'the art' of psychological pricing. It offers a wealth of insights that can inspire every company - big and small, high-tech and low-tech. This book is an absolute must-have on every marketer's bookshelf!" Simone Moser Marketing Manager BSH Home Appliances "If you ever wondered what psychological levers pricing managers have at their hands, you will find it in the Handbook on the Psychology of Pricing. This is the most comprehensive coverage on the topic available. An indispensable resource for all pricing managers." Martin Jarmatz, PhD Strategic Pricing Manager TDC Group "To the point. No fluff. No insights wrapped in lengthy story telling. The Handbook on the Psychology of Pricing is a rich source of inspiration and a must-read for any entrepreneur."Simon KrämerEntrepreneur FlowerArt "Outstanding. Every time I open the Handbook on the Psychology of Pricing I find new ideas for my company and my clients' businesses to drive growth and profitability." Martin Fyrst Founder Traction Business "The Handbook on the Psychology of Pricing breaks new ground in the breadth and depth on psychological pricing. This book is a must-read for anyone who want to realize the powerful forces psychological pricing has on a company's financial performance of any size." Loa Fridfinnson Chief Creative Strategist Activ8 | Corporate Relations "The author does a brilliant job in distilling the practical core of academic research. The Handbook on the Psychology of Pricing offers a new perspective on how pricing innovations impact customer behavior and grow business. The insights in this book are priceless." Prof. Dr. Mike Hoffmeister Founder of the International Trend Forum Marketing Professor Ostfalia University of Applied Sciences Product Description NEW EFFECTS FOR DOWNLOAD IN EXCLUSIVE READERS AREA ★ 2022 update out now. Please find instant access on the website. ★ "Favorite 5 Books on Pricing" ―Journal "Consumer Neuroscience in Business," issue June 2019, p. 21 "Best 3 Product Pricing Books of All Time" ―Bookauthority.org "This book is an absolute must-read for any business owner or marketer.” ―Brian Tracy, Best-Selling Author, "The Psychology of Selling" "The Handbook on the Psychology of Pricing is a masterpiece.” ―Phil McGee, President, Decision Breakers, and Host of Shoppernomics Podcast How to Make Your Prices (Almost) Irresistible? Discover the Power of Psychological Pricing.
