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About Applied Thematic Analysis
Product Description After collecting qualitative data from in-depth interviews, focus groups, or field observations, students and researchers often struggle to make sense of them. This step-by-step guide draws on the authors′ many years of experience carrying out qualitative research and conducting workshops on the subject. Their book describes how to analyze qualitative data in a systematic and rigorous way. The authors introduce and outline applied thematic analysis, an inductive approach that draws on established and innovative theme-based techniques suited to the applied research context. Chapters follow the sequence of activities in the analysis process and also include discussions of mixed methods, choosing the most appropriate software, and how to write up and present the results. Review “There are few qualitative texts that really present a step-by-step process of how to analyze qualitative data in a systematic and rigorous way. It is very well written, students will find this text helpful. The examples are great.” -- Howard K. Butcher “I like that it is practice focused. The real world examples are key and the real world problems make the text more useful. The exercises are nice to pick from for in-class activities or small projects.” -- Natoshia M. Askelson I really think that this is the book that was very much needed. Thematic analysis in my experience is one of the most popular techniques that students use in their dissertations, but there has been little written about methodological foundations and the actual process and procedures of this kind of analysis. I think this book fills this gap very well and provides the description of actual analytical techniques to make the process more structured and rigorous. The book also incorporates examples from NVivo which is a very popular software with many institutions at the moment. The second section is about quantifying qualitative findings – and integrating quantitative and qualitative data. I find the description interesting and there are a couple of very useful tables and classifications of how to do it which no doubt will be useful for students. The section on writing up findings is really useful and I think can be used as a teaching material even if one is not using thematic analysis. Overall the book is very good and I would definitely recommend it to students on Dissertation Writing modules and/or PG Research Methods. -- Maria Karepova About the Author Greg Guest received his Ph.D. in anthropology from the University of Georgia. Over the past 15 years, he has designed and managed public health research studies in more than 15 countries. Greg is currently the Director of Research and Evaluation in the Economic Development and Livelihoods department at FHI 360. In this capacity he oversees multisite, mixed methods, research and evaluation activities across multiple fields of public health. Guest′s other books include two edited volumes―Globalization, Health and the Environment: An Integrated Perspective (AltaMira, 2005) and Handbook for Team- Based Qualitative Research (AltaMira 2008)―and two co-authored monographs Applied Thematic Analysis (Sage 2012) and Collecting Qualitative Data: A Field Manual for Applied Research (Sage 2013). He′s published articles in journals such as Field Methods, Journal of Mixed Methods Research, American Journal of Public Health, JAIDS, AIDS Care, AIDS Education and Prevention, African Journal of AIDS Research, AIDS and Behavior, Journal of Family Planning and Reproductive Health Care and Journal of Health Communication. Guest is also owner of the research consulting firm Social Research Solutions, which specializes in methodological training and consultation (). Kathleen M. MacQueen is a Senior Social Scientist and Coordinator of Interdisciplinary Research Ethics at Family Health International in Durham, NC. She is also adjunct faculty with the University of North Carolina at Chapel Hill in the Department of Social
