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Intellectual Property Law for Business Lawyers is designed as a practical guide for corporate counsel and for business and general practice attorneys. Surveying the full spectrum of intellectual property law, it discusses the fundamentals of: Patents Trademarks Copyrights Trade secrets Unfair competition Advertising Franchise and licensing law Other legal issues related to products and creative works Its designed to help you: Anticipate intellectual property issues Answer client questions about substantive and procedural law Understand the unique facets of intellectual property litigation Work more effectively with intellectual property law specialists