The Extinction of the Price Tag: How Dynamic Pricing Can Save You

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About The Extinction Of The Price Tag: How Dynamic

Although many businesses are still completely oblivious, in this age of dynamic pricing, one thing is clear: either you end your fixed prices, or your fixed prices will end you. Sahaj Sharda, founder and CEO of Dynos, illustrates how you can empower yourself with the tools to dominate your competitors and reach your consumers through dynamic pricing. In this book, business owners, managers, and employees in perishable goods markets like retail, entertainment, and restaurants will learn:* The five steps to increase your revenue and profits by double-digit percentages. * How the San Francisco Giants started a dynamic pricing movement that has consumed all of Major League Baseball.* How Sharda built Dynos, a thriving startup that dynamically prices food and drink for restaurants.AND consumers looking to protect themselves and benefit from the pricing strategies of the future will learn:* The three-step process for avoiding inflated prices like Uber's surge pricing.* How Roger Sterling from Mad Men can teach you not to fall victim to cognitive biases.