Navigating Japan's Business Culture: A Practical Guide to Succeeding in the Japanese Market

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Page-turning practical and essential tips for success in the Japanese market—from communicating to negotiating, product selection to distribution, management to salesNavigating Japan’s Business Culture: A Practical Guide to Succeeding in the Japanese Market delivers clear, specific information to help executives understand and successfully navigate the numerous obstacles that confronted when foreign companies do business in Japan. Unlike “cultural intelligence” books that describe Japanese social etiquette, this book goes straight to the cultural values and social customs entwined in Japanese capitalism that make their capitalism so different from Western capitalism—and therefore can become stumbling blocks for gaining success in the Japanese market. Readers will come away with specific guidance on how tonegotiate successfully with your Japanese partner.ensure your business will endure for the long term in that market.know your Japanese counterpart is telling you “no” when it sounds very much like “yes.”capitalize on deeply held Japanese cultural traits in a way to benefit both your company and your partner’s company.create good business practices that will strengthen your business by drawing on the strong values of Japanese management styles and employee work ethic.and much more...This book is filled with page-turning practical wisdom and case studies covering communication goals to negotiating, product selection for the Japanese market to distribution services, management to sales. Azar provides valuable direction byidentifying Japan’s culture-based differences in management and business practices to alert Western businesses of these differences.explaining and linking these practices to their cultural roots so that they may be understood in their correct cultural context.delivering g