We specialize in hard to find items
All Categories
One Billion Customers: Lessons from the Front Lines of Doing Business in China
Share Tweet
*Price and Stocks may change without prior notice
*Packaging of actual item may differ from photo shown
- Electrical items MAY be 110 volts.
- 7 Day Return Policy
- All products are genuine and original
About One Billion Customers: Lessons From The Front Lines
Product Description Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. One Billion Customers offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out. Review "McGregor illustrates the dangers and allure of the Chinese market." - The Washington Post "Colorful and cautionary, offering sound prescriptions for Westerners." - BusinessWeek "McGregor is a keen observer and raconteur." - USA Today "[McGregor's] book is the best to date...Our little nugget of wisdom on the China market for those wanting to do business there? Read this book." - Time "James McGregor's knowledge of how business is done in China is extraordinary. As a journalist and businessman, he witnessed firsthand China's remarkable transformation in the space of two decades from a backward country to a rising economic power. With his extensive hands-on experience in China and his formidable storytelling skills, his book, One Billion Customers, is filled with valuable insights and advice for both knowledgeable business persons and ordinary readers interested in gaining a better understanding of China's rapidly developing market economy." - Henry Kissinger "Help[s] the rest of us understand the labyrinth of Chinese deal making." -- Fast Company "One of the best books of 2005." -- Barron's "This book should help foreign executives avoid some of the pitfalls." -- Financial Times "McGregor sees beyond the normal reasons for China's rise" -- CBS News "Chock-full of concrete tips about how not to lose your shirt in China." -- The Spectator About the Author James McGregor is well known and respected in Chinese business, political, and media circles. A Mandarin speaker, he has served as a key adviser to both the U.S. and Chinese governments. As The Wall Street Journal's China bureau chief following the 1989 Tiananmen Massacre, the chief executive of Dow Jones' China business operations during much of the roaring 1990s, and a venture-capital investor during China's dotcom boom, McGregor has negotiated every avenue of the labyrinth that is business in China. He is also a former chairman and a decade-long governor of the American Chamber of Commerce in China. He is a senior counselor for APCO Worldwide, and is member of the Council on Foreign Relations; National Committee on US-China Relations; International Council of the Asia Society; and serves on a variety of China-related advisory boards. He and his family live in Beijing. Excerpt. © Reprinted by permission. All rights reserved. Preface It should have been a routine flight from Beijing to the coastal city of Fuzhou. The government-owned airline was new and the airplane was fresh from a foreign factory. But I began to get a sense that this ride wouldn't be entirely routine when I saw how cheerfully untrained our crew was. The flight attendants sat giggling in the front row, eagerly putting together take-home bags of the best food from the extra meals. The cockpit door was open throughout the flight. The flight engineer came back to snooze in the front row. Finally we began our descent. The lush green countryside, populated by farm huts and pigpens, loomed closer and closer. As the aircraft swung around to line up on the rapidly approaching runway, two of the flight attendants stood behind the pilot and copilot as if surfing the plane onto the runway. Then, with barely fifty feet between us and the rubber-scarred runway, the pilot suddenly jammed the throttles forward. Engines screaming, we began an abrupt climb. Amazingly, ne
