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The Social Media Strategist: Build a Successful Program from the Inside Out
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About The Social Media Strategist: Build A Successful
Build a powerful social media strategy to increase buzz―and the bottom line “Whether you’re Fortune 500 or a small business owner, if you’re looking for success in this field, you owe it to yourself to read this book.”―George G. Smith Jr., Social Strategist, PepsiCo “After working with hundreds of organizations in their efforts to adopt social technologies, I can safely say The Social Media Strategist is the best guide available. Christopher Barger elevates the social media conversation with an experienced pragmatic insider’s discussion about real adoption. This book should be on every corporate and agency practitioner’s shelf.”―Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone “This book is an absolute must-read for anyone seeking to better understand how to plug social media into their business from both a strategic and an operational standpoint, and should be required reading for communications and business management students around the world.”―Olivier A. Blanchard, author of Social Media ROI “The Social Media Strategist is refreshing because it has substance amidst a sea of social media superficiality. It will help you think strategically and realistically so you can act efficiently and creatively. If you’re serious about business and committed about leveraging social media, you need to read this book.”―Esteban Contreras, Social Media Marketing Manager, Samsung USA “Christopher offers a refreshing point of view as a seasoned practitioner and leader in the earliest days of the social media evolution. He describes the challenges of large-scale internal change and the rewards of integrating social media business planning, and he shares real-world examples of successful campaigns.”―Shauna Causey, Head of Social Media, Nordstrom About the Book: In today’s fast-paced professional climate, lar
