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The Behaviorally Informed Organization (Behaviorally Informed Organizations)
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About The Behaviorally Informed Organization
Review “More and more, it is the behaviorally informed organization that is the successful organization. This collection of essays brings leaders up-to-date with the most recent – and practical – insights from behavioral science. Invaluable. Authoritative. And inspiring!” -- Angela Duckworth, founder and CEO of Character Lab, Rosa Lee Egbert Chang Professor, University of Pennsylvania, and author of Grit: The Power of Passion and Perseverance "Soman and Yeung have assembled a dream team of thinkers and doers in the service of a single mission – to nudge the nudgers. This elegant combination of theory and practice will help leaders of every variety make wiser decisions, build better systems, and rethink how they do what they do.” -- Daniel H. Pink, author of When, Drive, and To Sell Is Human “This book is the ultimate guide to effectively using behavioral insights in organizations. Rooted in science, it offers down-to-earth, practical advice and relevance for a wide array of practitioners.” -- Francesca Gino, Harvard Business School Professor, and author of Rebel Talent: Why It Pays to Break the Rules at Work and in Life “The Behaviorally Informed Organization is the Gray’s Anatomy of the behavioral insights discipline: a reference manual chock-full of valuable tools, methods, figures, and charts. It is a well-written and practical guide to nudging the world for the better. Keep it on a nearby shelf and pull it out often.” -- Roger L. Martin, co-author of Playing to Win: How Strategy Really Works, author of When More Is Not Better: Overcoming America's Obsession with Economic Efficiency, and Thinkers50 #1 Management Thinker 2017 “Philip Kotler once said that the problem is not so much a shortage of products but a shortage of customers. Updated to the twenty-first century, we could say something similar: what the world needs is not further goods and services but new behaviors. For a variety of reasons, organizations have been very slow to understand this. But it is the behaviorally inspired organizations that will ultimately prosper.” -- Rory Sutherland, Vice Chairman of Ogilvy and author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life "I wish that I'd had this book when I started my behavioral science team. The Behaviorally Informed Organization tells you what you need to know: from the roles that behavioral insights can play within an organization, to the business case, to specific examples of companies to learn from. It's easy enough to find books that outline what behavioral science says about decision making; it's rare to find practical guidance on how to apply it in an organization. This is one of those rare books: get it." -- Steve Wendel, Head of Behavioral Science at Morningstar and author of Designing for Behavior Change: Applying Psychology and Behavioral Economics Product Description Every organization is fundamentally in the business of behavior change, whether it be a government trying to get a business to comply with environmental regulations, a business persuading its customers to be loyal to its products, or a financial institution encouraging a client to start saving for retirement. Behavior change is critical to organizational success, but despite its centrality to organizations, we do not have a good understanding of how organizations can successfully employ insights from behavioral science in their operations. To address this gap, this book develops an overarching framework for using behavioral science. It shows how behavioral insights (BI) can be embedded in organizations to achieve better outcomes, improve the efficiency of processes, and maximize stakeholder engagement. This edited volume provides an enterprise-wide strategic perspective on how governments, businesses, and other organizations have embedded BI into their operations. Contributions by academics and practitioners from the Behaviourally Informed Organizations partnership highlight pragmatic
