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Strategic Management of Technological Innovation (Irwin Management)
Product ID : 15779730
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15779730
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About Strategic Management Of Technological Innovation
Analyze. Formulate. Implement.Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
