We specialize in hard to find items
Shop By
All Categories
Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy
Product ID : 38175962
Share Tweet
Galleon Product ID
38175962
₱
821
*Price and Stocks may change without prior notice
*Packaging of actual item may differ from photo shown
- Electrical items MAY be 110 volts.
- 7 Day Return Policy
- All products are genuine and original
Pay with
About Citizen Brand: 10 Commandments For Transforming
Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy withCitizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.
