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LinkedIn® Marketing Techniques for Law and Professional Practices
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About LinkedIn® Marketing Techniques For Law And
Product Description Hundreds of millions of global businesspeople use LinkedIn® daily as a power tool to forge connections, nurture relationships, assess business colleagues, and select professionals to rely on. After 11 years coaching and training professional practitioners--attorneys, consultants, CPAs, insurance producers, financial planners, and multi- and entrepreneurs; in fact, anyone offering services--author Marc W. Halpert revised the earlier edition of this field reference guide, its principles now even more time-tested. Here's what this book does differently than others on the market: it offers long-term, practical, anecdotal marketing techniques that work: how and why to make all LinkedIn® sections work cohesively, based on the author's consulting experience with professionals in all fields. In this second edition, he includes three guest chapters: staying aligned with ever-changing legal ethics guidelines, what attracts a recruiter to a professional practitioner's LinkedIn® profile, and how to use LinkedIn® as an integral part of any professional firm's marketing and branding strategy. In addition, the second edition answers the needs voiced by so many professionals, with brand-new resource material on emotional intelligence and the Japanese concept of Ikigai to enhance the LinkedIn® experience. The book you are holding can lead you to express why you do what you do and look "amazing-er" than competitors, showcasing your brand on LinkedIn®. Review Once again, Marc W. Halpert hits it out of the park with his revised, 2nd edition of "LinkedIn Marketing Techniques For Law and Professional Practices." I fall into the "professional practices" area and I found myself pouring over Marc's advice, highlighting important areas, and opening up my LinkedIn profile a number of times to review it and make edits. Not only does Marc give the best advice on how to market oneself as a professional, he gives pages and pages of actionable and easy-to-do recommendations of how to best maximize your professional network - and the LinkedIn platform. Marc understands the power of personal and professional relationships and he gives clear instructions on how to translate what we do on a human-to-human level to a technology platform. If you're an attorney or any other professional, I highly recommend you read Marc's book! -- Janet Granger, Author/Speaker/Digital Marketing Consultant | Two Beagles, LLC Marc has hit a home run with this book. Combining his years of consulting experience and expert knowledge of LinkedIn, Marc provides the reader a practical toolbox and roadmap to level up their LinkedIn presence and start seeing better results. The book is carefully thought-out, well organized, and easy to follow. This book has quickly become my go-to resource for leveraging the power of LinkedIn and growing my personal brand. Thank you, Marc, for bringing this book to life! -- Amy Rowland, ounder, Varia Search | Fractional Talent Acquisition Partner In today's hyper-digital business landscape, there is no escaping the need to be educated and savvy in understanding the role and critical importance of building a robust reputation on LinkedIn. There is no better way to learn all the ins and outs of creating, populating, properly gesturing and leveraging LinkedIn than to read and carefully digest the masterpiece that is veteran LinkedIn coach Marc Halpert's latest edition of LinkedIn Marketing Techniques for Law and Professional Practices. Marc incorporates invaluable and granular steps that serious professionals can take to truly develop a unique voice on this social media platform. Without reservation, I highly recommend this book. -- Kimberly Rice, President, Chief Strategist | KLA Marketing Associates Marc has hit a home run with this book. Combining his years of consulting experience and expert knowledge of LinkedIn, Marc provides the reader a practical toolbox and roadmap to level up their LinkedIn presence and start seeing better
