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The New Inbox: Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World
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About The New Inbox: Why Email Marketing Is The Digital
Email marketing remains the glue of any marketing department yet the rules are changing. Simms Jenkins, Author of the groundbreaking book “The Truth About Email Marketing” and Founder and CEO of BrightWave Marketing - North America’s leading email marketing focused digital agency - provides the keys to elevating your email program in a dynamic new digital world, including:• How email marketing fits in a social networking crazed world• Why mobile is the biggest game changer to hit email marketing. Ever!• Real examples and advice on how to grow your list, create better emails, what to test and how to drive more sales, acquire more customers and save your company money.Discover insight into the changing realm of email marketing through Simms’s experience and expertise, along with forewords by industry legends Jay Baer and Stan Rapp.Leading marketers, top brand executives and industry thought leaders agree: The New Inbox delivers. This is the book to read and ensure your email marketing program is ready for the challenges and opportunities that mobile, social and other new digital media present.What the Experts Are Saying…“I’ve learned as much about email from Simms as from any other person in the world. This is a useful, important book.” -Jay Baer, President, Convince & Convert. Co-author of “The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social”“The New Inbox is the right book at the right time. Anyone who relies on email marketing as a key sales and marketing tool would be wise to follow the advice laid out in this easy-to-read book." -Matt Blumberg, Chairman & CEO of Return Path, Chairman of the Board, Direct Marketing Association and Author, Sign Me Up“The New Inbox articulates the type of email marketing that will win the hearts and minds of consumers: deeply integrated inbound marketing that leverages email people truly love. The result? You will turn subscribers into customers, customers into evangelists,
