Sony XR77A80J 77-inch A80J 4K OLED Smart TV (2021 Model) Bundle with Premium 2 Year Extended Protection Plan

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About Sony XR77A80J 77-inch A80J 4K OLED Smart TV

Enjoy premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR optimizes thousands of on-screen elements simultaneously for a lifelike picture. Feel the action with Acoustic Surface Audio+ and experience a truly immersive sound that perfectly matches the picture on screen. FEATURES XR Picture Enjoy breathtaking OLED contrast with picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our unique OLED panel, this technology delivers truly lifelike picture quality with ultimate pure blacks. XR Contrast Our Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for more realistic color and depth. With XR OLED Contrast, brightness is adjusted for higher peaks in glare and deeper blacks in shadow—no more details overwhelmed by shadow or lost in blown-out highlights. XR OLED Contrast With XR OLED Contrast using human perspective analysis, color, and contrast are boosted in bright areas so you can enjoy exceptional levels of pure black contrast and peak brightness. See pictures full of enhanced depth between subject and background. Details are defined, even in areas of dark shadow or glare. XR Color See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.