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How To Get The Most Out Of Marketing: An Action Plan For Small Business Owners
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About How To Get The Most Out Of Marketing: An Action
Are you stuck in traffic, like pressing both the gas and brake pedals together? That's what it feels like when you have a business that is "stuck" and isn't growing while you watch marketing drain your bank account."I wrote a short book for busy small business owners. A practical book with action steps you can implement right away, not an overwhelming 300-page marketing paperweight. I am confident that this book can make a profound impact on the present and future of your business." — Zev AschIn his latest book, Zev Asch, a successful international marketing executive and entrepreneur, walks you through these critically overlooked marketing steps, and with street-smart advice, he outlines a simple road map that business owners can follow and execute right away to get a return on their marketing investment, increase sales and boost customer retention. In this book you'll discover: What failing, stuck, and businesses that just break even have in common Why having a written marketing plan is critical for any business How to control your marketing budget instead of having your marketing budget control you The reasons you must get tangible, measurable results in your marketing Why a strategy for consistent, measurable growth should replace your typical, roller-coaster sales ride How a "Walk In Stupid Every Morning" cultural shift will dramatically improve your ability to compete and grow What are the Three Engines of Growth and why they determine the fate of your business The most untapped sales potential in your business Three words that will boost your customer service delivery to "exceptional" From start-ups to home-based and established businesses and nonprofit organizations, Asch's simple insights offer a jargon-free, actionable road map that you can start implementing right away. BUY "How To Get The Most Out Of Marketing," NOW
