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MOHR: MKTG HIGH TECH PRODS INNOV _c3 (3rd Edition)
Product ID : 16118856
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16118856
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12,012
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About MOHR: MKTG HIGH TECH PRODS INNOV _c3
For undergraduate and graduate courses on marketing high-tech products. Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
