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Taking a shower should be a healthy, rejuvenating experience. But it’s hard to enjoy a shower when your eyes, nose and throat are being irritated by chlorinated tap water. Water treatment facilities add chlorine and chloramine to prevent harmful microbes from growing in the water. Unfortunately, chlorine is a powerful oxidizing irritant. As water sprays from the shower head, your body is drenched with chlorine. Chlorine makes hair feel gummy when wet and straw-like when dry. Chlorine gas, evaporating from the shower water, irritates the eyes, nose and throat in adults, children and pets. Toxic heavy metals wash over your entire body and mucous membranes. Copper can cause hair to have a greenish tint that causes hair coloring products to look too dark. Iron gives hair orange-tinted highlights and interferes with coloring products. The APEX MR-7011 Shower Filter uses the most advanced KDF media filtration technology to instantly remove chlorine and heavy metals from your shower water. You’ll notice an immediate improvement in your skin and hair. Showering will be fresh and invigorating, leaving your skin smooth and fresh. The APEX Shower Filter is easy to install. Simply unscrew your shower head and attach the APEX Shower Filter. Next, attach the shower head to the APEX Shower Filter. That’s all there is to have safe, purified water in your shower