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Brand Protection, Security Labeling and Packaging: Technologies and strategies for optimum product protection
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About Brand Protection, Security Labeling And
Product Description Labels and packaging communicates vitally important product information, such as usage, care, quantity, provenance and authenticity. When the market is infiltrated with counterfeit goods supported by genuine looking labels and packaging, this essential connection between consumers and producers is broken. Consumers are deceived, producers are defrauded and lives can be, quite literally, put at risk. Hundreds of brand protection and security labeling solutions are detailed and explained in the book, including the latest hi-tech methods, such as RFID, taggants, electronic article surveillance (EAS) techniques and holograms. Guidance on developing brand protection and security labeling systems and procedures is also provided. This book is an invaluable resource and training aid, a must read for anyone involved in producing or using labels or packaging of all kinds. Chapters include: Introduction to security and product protection Brand protection – the role of security labeling and packaging The importance of printing substrates in brand security Inks, coatings and varnishes – safety explored Building the foundations – origination Applications for print security Foiling, embossing and 2D, 3D holographic solutions Adding intelligence to labels – barcodes, RFID and beyond Working with the brand owner to enhance and secure the brand Managing security issues as they affect products in the print business About the Author Jeremy Plimmer has 35 years of experience in the security related print and packaging industry working originally as sales development director for manufacturers of passports, high security print and labels and more recently as a consultant. He is a graduate member of the Chartered Institute of Marketing, a Fellow of the Institute of Minerals, Materials and Mining, chairman of the West Midlands Packaging Society as well as vice chairman of the East Midlands Packaging Society. As an author and co-author of a number of specialist market research studies, some commissioned by single clients and others published on a multi-client basis, he has identified market opportunities, benchmarked products, analysed markets and predicted future growth opportunities in print related authentication & security products for clients in the US, Canada, France, Germany, Holland, Belgium, Israel, Sweden, South Africa and the UK. He also has experience working with the European Commission, the OECD and a number of universities as an expert evaluator of suppliers of new authentication technologies requesting research and development grants. Jeremy also acts as secretary general of the Product & Image Security Foundation, an international forum for manufacturers, suppliers and users of security labels, tags, tickets, materials, systems and document and product/image security technologies. The Foundation acts as an introductory source for authentication suppliers and advises its members in the security print and packaging industries in the areas of brand protection, paper security, print security, counterfeit deterrence and intelligent packaging. It achieves these aims through publishing a bi-monthly newsletter and through regular speaking engagements at conferences and seminars.
