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Product Description Clairol Pure White Creme Developer mixes easily with any Clairol Professional haircolor or lightener into a creamy consistency. Ideal for bowl-and-brush application. Provides a slightly thicker, more opaque mixture. predictable results. Designed for standard lightening action, superior gray coverage. For use with all Clairol Professional lighteners.. Brand Story Clairol Professional® is all about breaking barriers and giving you more color options, so you can live by your own color code. We've got you covered!