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Swatch: A Guide for Connoisseurs and Collectors
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About Swatch: A Guide For Connoisseurs And Collectors
Product Description In SWATCH Frank Edwards documents the origins and developments of Swatch designs, and shows some of the very best made since 1983. The core of this book is a gallery of hundreds of the most beautiful designs. From Booklist After the Beanie Baby mania, it will not surprise anyone to learn that fashion timepieces--Swatches, specifically--are now considered collector's items. Rather than just listing prices of Swatch watches, horologist Edwards presents a true catalog, which includes a brief history of Switzerland's watch industry pre-Swatch (when Japanese electronic ticktocks were devouring the market share), production and design, advertising and marketing, and information strictly for aficionados (yes, there is a Swatch club). The real surprises in the book, however, lie in the full-color directory of artists participating in watch design (Keith Haring, Yoko Ono, and Vasarely) and in the never-ending stream of other Swatch products (telephones, eyeglasses, even a car). Barbara Jacobs
