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Uncertainty Advantage: Leadership Lessons for Turning Risk Outside-In
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About Uncertainty Advantage: Leadership Lessons For
Turning Uncertainty Into Growth, Innovation and Value. A thought provoking book on how leaders transform uncertainty into a clear and distinct market advantage. Learn about this uncertainty transformation and how leaders create new products and revenue streams, improve margins through more efficient allocation of risk investments, and provide distinct market advantage via greater speed to market. Enabled by a market driven mindset and made possible with deep uncertainty insight, capabilities and competencies, this book begins the journey into unleashing value through investment in risk and uncertainty. "Uncertainty Advantage: Leadership Lessons for Turning Risk Outside-In" chronicles the decade long journey of leaders who have been able to transform risk into market advantage. The book provides:Case studies on companies such as John Hyundai, Starbucks, Trumpf, Roche, and IntelFive "Uncertainty Advantage" principlesA decade of application research and interaction with dozens of companies and growth leaders who prove that pursuing a market driven strategy to navigating uncertainty will gain measurable market advantage.The Table of ContentsSection 1: Turning Risk Outside In: A Market Driven Strategy to Uncertainty The Opportunity The Landscape of Uncertainty The Transformation AgendaSection II: Principles of ExecutionFocus: The Quest for Market Advantage Should Keep You Up at NightNavigation: You Cannot Manage Risk, You Can Only Navigate UncertaintyUrgency: Markets Move Fast, but Organizations Do NotDetails: The Devil's in the Details, and This Demands Relentless PursuitPriority: Growth Trumps RiskEpilogue: The Circle of Uncertainty
