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PURE WATER should be free of fluoride, heavy metals, bad taste and odor. Reshape Water cartridges filter arsenic, lead, cadmium, fluoride, chlorine, odors and bad taste, and soften hard water. Our filters use a patented blend of particles to generate negative ORP (Oxidation Reduction Potential). When you drink negative ORP water you're drinking antioxidant water. BENEFITS OF MULTI-STAGE FILTERS: Ion Exchange Resins – soften water & remove contaminantsActivated Carbon – improves taste by filtering asbestos, heavy metals, cysts, & some pesticidesFIR Balls – assist cell absorption & soften waterNegative Potential Particles – bind to positively charged oxidants CERTIFICATION: FDA, SGS, STC, and Water Quality Association Member. Compatible with most pitchers using screw-in filters. Reshape The Way You Hydrate. Click "ADD TO CART" now!