The Culture Map: Breaking Through the Invisible Boundaries of Global Business

Pay with

About The Culture Map: Breaking Through The Invisible

In Culture Map, renowned expert Erin Meyer offers highly practical and timely perspective on one of today's most pressing business issues: How do different cultures influence the way to do business when working globally. And she explains how to dramatically increase business success by improving one's ability to understand the cultural drivers of colleagues, clients, and suppliers from different countries. With the rapid increase in global call centers, outsourcing, supply chains, and project teams, cultural diversity touches almost everyone. Globalization has led to the rapid connection of internationally based employees from all levels of multinational companies. The advent of information and communication technology means that work itself has globalized. Where once you might have been expected to collaborate with colleagues from one or two foreign territories, today many people are part of global networks connected with people scattered around the world. Yet most managers have little understanding of how local culture impacts global interaction. Even those who are culturally informed, travel extensively, and have lived abroad often have few strategies for dealing with the cross-cultural complexity that affects their team's day-to-day effectiveness. Culture Map provides a new way forward, with vital insights for working effectively and sensitively with one's counterparts in the new global marketplace.