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Good Habits, Bad Habits: The Science of Making Positive Changes That Stick
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About Good Habits, Bad Habits: The Science Of Making
Product Description A landmark book about how we form habits, and what we can do with this knowledge to make positive changeWe spend a shocking 43 percent of our day doing things without thinking about them. That means that almost half of our actions aren’t conscious choices but the result of our non-conscious mind nudging our body to act along learned behaviors. How we respond to the people around us; the way we conduct ourselves in a meeting; what we buy; when and how we exercise, eat, and drink―a truly remarkable number of things we do every day, regardless of their complexity, operate outside of our awareness. We do them automatically. We do them by habit. And yet, whenever we want to change something about ourselves, we rely on willpower. We keep turning to our conscious selves, hoping that our determination and intention will be enough to effect positive change. And that is why almost all of us fail. But what if you could harness the extraordinary power of your unconscious mind, which already determines so much of what you do, to truly reach your goals?Wendy Wood draws on three decades of original research to explain the fascinating science of how we form habits, and offers the key to unlocking our habitual mind in order to make the changes we seek. A potent mix of neuroscience, case studies, and experiments conducted in her lab, Good Habits, Bad Habits is a comprehensive, accessible, and above all deeply practical book that will change the way you think about almost every aspect of your life. By explaining how our brains are wired to respond to rewards, receive cues from our surroundings, and shut down when faced with too much friction, Wood skillfully dissects habit formation, demonstrating how we can take advantage of this knowledge to form better habits. Her clear and incisive work shows why willpower alone is woefully inadequate when we’re working toward building the life we truly want, and offers real hope for those who want to make positive change. Review "In Good Habits, Bad Habits . . . the social psychologist Wendy Wood refutes both [William] James’s determinism and glib exhortations to be proactive, and seeks to give the general reader more realistic ideas for how to break habits. Drawing on her work in the field, she sees the task of sustaining positive behaviors and quelling negative ones as involving an interplay of decisions and unconscious factors . . . Even people who score high on self-control questionnaires may owe their apparent virtue to situational factors rather than to sheer fortitude." ―Jerome Groopman, The New Yorker"Many authors have written about habits . . . but Wood is also a premier scientist in psychology, working on how habits affect and are affected by the human mind. Top tip: Willpower isn’t enough. But through her original research, Wood explains what does work." ―Bethanne Patrick, The Washington Post"[An] enlightening debut . . . [Wendy Wood] eloquently explains current research on the role habits play in everyday activities such as snacking, exercising, and commuting . . . Her insightful, data-driven advice includes tactics such as “stacking”―grouping desired behaviors together with already-established behavioral patterns to incorporate actions into routines. Wood’s research and perspective on the malleability of habits will bring hope to any reader looking to create long-term behavioral change." ―Publishers Weekly (starred review)“Fascinating and fun, this book will change a lot of lives. So much of human behavior is habitual―sometimes for better, sometimes for worse. Wood brings state-of-the-art social science into contact with the most pressing issues in daily life. She’s a tremendous guide.” ―Cass R. Sunstein, Robert Walmsley University Professor, Harvard University, and author of How Change Happens “Wendy Wood is the most thoughtful, innovative researcher studying the central role habits play in human behavior. Her work on habits has guided scientific understanding and wil
