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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
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About Growth Hacker Marketing: A Primer On The Future Of
Product Description A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow. Review "An invaluable tool for ad executives, engineers, and entrepreneurs alike." — Nir Eyal, author of Hooked "Finally, a crystallization and explanation of growth hacking in easy-to-understand terms—and better, real strategies and tactics for application." — Alex Korchinski, growth hacker at Scribd "Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation." — Andrew Chen, Silicon Valley entrepreneur, essayist, and startup advisor “Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it too.” — Jason Harris, CEO of Mekanism About the Author Ryan Holiday is one of the world's foremost thinkers and writers on ancient philosophy and its place in everyday life. He is a sought-after speaker, strategist, and the author of many bestselling books including The Obstacle Is the Way; Ego Is the Enemy; The Daily Stoic; and the #1 New York Times bestseller Stillness Is the Key. His books have been translated into over 30 languages and read by over two million people worldwide. He lives outside Austin, Texas, with his family. Excerpt. © Reprinted by permission. All rights reserved. I prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a pig pursues truffles. —DAVID OGILVY AN INTRODUCTION TO GROWTH HACKING Nearly two years ago now, on what seemed like a normal day, I got in my car to leave my house, assuming it would be no different from any other workday. I had read the morning news, dealt with a few important employee issues over the phone, and confirmed lunch and drinks meetings for later in the day. I headed to the athletic club—a swanky, century-old private gym favored by downtown executives—and swam and ran and then sat in the steam room to think. As I entered the office around ten, I nodded to my assistant and sat down at a big desk and reviewed all the papers that required my signature. There were ad designs to approve, invoices to process, events to sponsor, proposals to review. A new product was launching, and I had a press release to write. A stack of magazines had arrived—I handed them to an employee to catalog and organize for the press library. My job: director of marketing at American Apparel. I had a half dozen employees working under me in my office. Right across the hall from us, thousands of sewing machines were humming away, manned by the world’s most efficient garment workers. A few doors down was a photo studio where the very ads I would be placing were made. Excepting the help of a few pieces of technology, like my computer and smartphone, my day had begun and would proceed exactly as it
